Insight Center Resources

Industry knowledge to help you grow your business

Multi-Wave Acquisition Campaign Delivers $86M Total Balances and 340% ROMI

A 19-branch bank in the Southeast sought to not only improve checking account acquisition, but also improve the value of each account.

The bank used Deposit & Household Acquisition, which layers consumer, demographic, behavioral, purchase potential and other data for a unique view of prospective customers that powers customized, highly-targeted direct mail campaigns that generate an exceptional return on marketing investment.