A credit union sought an efficient and cost-effective way to increase loan growth throughout its entire portfolio by marketing multiple products at one time. The credit union’s marketing team was small, making it difficult to effectively manage large-scale, multi-product loan campaigns. “We were marketing loans only one at a time, because that’s all our marketing department could handle,” said the credit union’s marketing specialist.
“We were looking for an automated solution that would address all our consumer lending products at one time. Harland Clarke’s Multi-Loan Pre-Approval solution checked all the boxes,” the marketing specialist said. “Based on the results, it is 100% worth it.”