Thanks to 21st century technology, household acquisition has gotten both easier and more complex. The process of finding the right prospects starts with first addressing the financial institution itself — followed by a deep-dive into consumer data.
In this white paper, you’ll learn:
- Why it’s important for every institution to “know thyself”
- Selection vs saturation for growing deposits
- The three phases of a holistic acquisition journey
- The difference between shelf modeling and custom modeling