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Turnkey Trigger-Based Solution Delivers Mortgage and Auto Loan Hot Leads to Bank’s Front Door

A portfolio analysis revealed missed mortgage loan cross-sell opportunities for First American Bank.

AcquisitionCX™ monitored three main credit bureaus and notified the bank within 24 hours of when their customers apply for mortgage loans with competitors. First American Bank acted by extending personalized mortgage offers to creditworthy customers via multiple channels.

First-year results delivered more than eight percent response and over $22 million.