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The CX Journey to Customer Lifetime Value

The developing world of customer experience (CX) is pushing financial institutions to adopt a broader view of engagement, one that focuses on being there for customers – analyzing every part of the customer journey –  beginning the moment consumers first encounter their brand.

 

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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