Insight Center Resources

Industry knowledge to help you grow your business

Episode 11 – Rachel Sets the Rules: Brand Awareness – Perception vs Reality

The customer experience begins and ends at the same place – your brand – where perception is reality. In this episode, Director of Engagement Solutions Rachel Scheuerman looks at three rules to evaluating and improving your brand image.


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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

15955 La Cantera Parkway • San Antonio, TX 78256

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