Insight Center Resources

Industry knowledge to help you grow your business

What’s Trending in Lending, Episode 4: How to Market to Today’s New Consumer

Consumers today are financially savvy and have a wide range of options when it comes to choosing a lender. They want personalized offers, accurate interest rates and credit worthiness decisions made instantly. Learn what else today’s consumer expects in financial services, what challenges lenders face and how to overcome them with a proactive and reactive marketing strategy.