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Highly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMI

Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of fortune using highly targeted, personalized direct mail at saturation pricing that produced total balances of $54.6 million and 2,728% ROMI.

Learn how Harland Clarke’s Acquisition Accelerator® used consumer profile data from institution’s failed campaign to identify top prospects most likely and willing to respond.

 


Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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