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Insight Center Community Bank

Industry knowledge to help you grow your business

Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall

A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on Generation X and Generation Y prospects. Each wave of the campaign has produced incrementally better results – starting with an ROMI of 334% after just 54 days.