Fifth Third Bank teamed with Harland Clarke to develop and execute a proactive digital conversion plan that engaged clients along the entire journey, from early outreach and training and implementation to full adoption and utilization.
0:15 – Fifth Third’s Primary Conversion Goal
0:20 – What prompted Fifth Third to seek a partner?
1:00 – What three things did their customers “love” most?
1:40 – Fifth Third’s Three Keys to Success
Eighty percent of Fifth Third’s customers chose one-on-one training, and ninety percent were ready to roll on day one.
“Clients loved that we reached out proactively, offered multichannel one-on-one training or self-training opportunities, and primary contact to address any post-conversion issues” — Steve Blessing, Senior Vice President and Area Manager, Fifth Third Bank