Insight Center

Industry knowledge to help you grow your business

What’s Trending in Lending, Episode 1: Home Equity

After reaching a near 10-year high most financial institutions are experiencing a drastic drop in origination of new home equity lines of credit (HELOCs). What happened to them? How can you get them back? Are there other ways to replace that volume? This episode of “What’s Trending in Lending” addresses the drop in HELOC volume and answers those questions.

0:00 Introductions
0:32 Changes in the Home Equity Market
01:48 What’s Replacing HELOCs? / Rise in Personal Loans
03:03 The Interest Rate Factor *Recommendation*
03:47 Activation Programs
04:17 Misunderstanding of Tax Implications
05:40 Capturing HELOC Volume *Recommendation*
07:34 If You Can’t Beat Them, Join Them

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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