Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product loan campaigns that may not have addressed member needs.
Three challenges the credit union wanted to address:
- Improve response to its traditional loan marketing campaigns
- Create efficiencies in campaign planning for its marketing staff
- Optimize online and mobile channels
Hawaii State FCU chose Harland Clarke’s LoanEngine because of Harland Clarke’s focus on the credit union’s needs and business goals.
Allison Maertens, Hawaii State FCU Vice President of Marketing, said, “Harland Clarke is truly an extension of our internal stakeholders. They are as invested in our success as we are.”
Download the case study to learn how Harland Clarke and LoanEngine helped Hawaii State FCU become “marketing rock stars.”