Insight Center Credit Union

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Multi-Loan Pre-Approval Creates “Marketing Rock Stars” at Hawaii State Federal Credit Union

Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product loan campaigns that may not have addressed member needs.

Three challenges the credit union wanted to address:

  1. Improve response to its traditional loan marketing campaigns
  2. Create efficiencies in campaign planning for its marketing staff
  3. Optimize online and mobile channels

Hawaii State FCU chose Harland Clarke’s Multi-Loan Pre-Approval solution because of Harland Clarke’s focus on the credit union’s needs and business goals.

Allison Maertens, Hawaii State FCU Vice President of Marketing, said, “Harland Clarke is truly an extension of our internal stakeholders. They are as invested in our success as we are.”

Download the case study to learn how Harland Clarke helped Hawaii State FCU become “marketing rock stars.”