Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers live on their mobile devices. According to Facebook, the average millennial checks their phone more than 150 times a day. They seek information via online tools and engagement via apps.
One of the best things about the end of the year (besides the holidays!) is it provides the perfect opportunity to look back over an entire calendar – and calendar year of creativity. At Harland Clarke, we’re proud of the assets we’ve created this year in support of our customer engagement solutions and thought leadership efforts.
With the cost to acquire deposits increasing and fewer traditional bank deposit dollars circulating among an increasingly large playing field of competitors vying for them, like retail establishments, investment firms,...