Multi-Wave Household Acquisition Campaign Results in 340% ROMI

A 19-branch Southeastern financial institution serving more than 120,000 account holders with assets of $1.4 billion sought to obtain new checking households and improve the value of accounts through the use of customized, targeted direct mail.

The financial institution chose Harland Clarke’s household acquisition solution, Acquisition Accelerator^®, for its proven track record of delivering impressive results, sustained development, and exceptional ROMI.

A year-long, seven-wave campaign resulted in five waves with ROMIs of 300 percent or greater, with the highest reaching 400 percent.

Many variables impact marketing campaign success. The information on earnings or percentage increases that is contained within this case study is provided for demonstrative purposes only. Harland Clarke does not guarantee or warrant earnings or a particular level of success with a campaign.

AcquisitionType: Case Studies Tags: Acquisition, Checking Accounts, Checking Acquisition, Core Deposits, Direct Mail, Direct Marketing, ROMI