Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new checking households and improve the value of accounts through the use of customized, targeted direct mail.
The financial institution chose Harland Clarke’s household acquisition solution, Acquisition Accelerator®, for its proven track record of delivering impressive results, sustained development, and exceptional ROMI.
A year-long, seven-wave campaign resulted in five waves with ROMIs of 300 percent or greater, with the highest reaching 400 percent.