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Insight Center Resources

Industry knowledge to help you grow your business

BrandBank (Now Renasant Bank): Voice of the Customer

BrandBank (now Renasant Bank) named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced BrandBank’s service standards and expectations for both teammate-to-customer and teammate-to-teammate interactions.

In their pursuit of service excellence, BrandBank realized the internal handling of customer satisfaction data was problematic. The data amassed using in-house DYI survey tools was unwieldy and unactionable.

In Voice of the Customer, BrandBank found a solution to transform customer experience data into actions that would produce measurable – and significant – service and sales results.