Insight Center

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Always-On Loan Marketing Solution Increases Volume While Lowering Cost Per Loan

A large Southeast financial institution was looking for a smart, low-cost way to achieve continuous, long-term growth across its entire loan portfolio, improve ROIs, and lower its average cost per loan. The financial institution chose LoanEngine™, the always-on, proactive loan acquisition solution from Harland Clarke that continually prescreens and matches each qualified candidate with a unique set of personalized offers for home equity, auto, credit card, personal, and other loans. LoanEngine enabled the financial institution to market multiple loan products at once to members, across multiple channels — direct mail, email, online, and mobile banking — eliminating the need for individual campaigns.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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