Webcast: The Power of Direct Marketing and Why Financial Institutions Should Consider an Omnichannel Approach

Smart financial institutions have taken advantage of our multichannel age to give their consumers many ways to connect with them. Smarter financial institutions have moved beyond multichannel proficiency: They are thriving in the era of omnichannel marketing

While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such things as online bill pay and certainly more refined targeting and increased digital advertising, less crowded mailboxes mean it might be time to add direct mail into the mix alongside your digital marketing strategy.

With nearly every consumer interaction starting online, the success of your financial institution depends on consumers finding their way to your physical or digital “front door” with compelling, accurate, consistent,...