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Voice of the Customer Helps Bank Deliver Best-In-Class Service “All Day Long!”

BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced BrandBank’s service standards and expectations for both teammate-to-customer and teammate-to-teammate interactions.

In their pursuit of service excellence, BrandBank realized the internal handling of customer satisfaction data was problematic. The data amassed using in-house DYI survey tools was unwieldy and unactionable.

In Voice of the Customer, BrandBank found a solution to transform customer experience data into actions that would produce measurable – and significant – results.

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