Insight Center

Industry knowledge to help you grow your business

The Marketer’s Guide to Justifying Your Existence Part 3: How to Translate Engagement to the Bottom Line

Wondering how to assess the value of your marketing endeavors and, more importantly, how to demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you justify your marketing spend.

Learn how to translate account holder engagement to the bottom line, based on account holder lifetime value and Return On Marketing Investment (ROMI)

View Part One: How to Use Analytics to Attract the Right Account Holder

View Part Two: How to Activate and Engage Open Accounts

Download the
PDF presentation

Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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