Insight Center Community Bank

Industry knowledge to help you grow your business

Future Readiness: Is Your Marketing Future Ready? (Part Two)

Future Readiness is a three-part series of discussions on the real world of banking, marketing and payments to help prepare banks and credit unions drive continued value during rapid industry change.

Part Two on future readiness answers the following questions:

• Explore marketing challenges for banks and credit unions
• Discuss a marketing maturity model for financial institutions
• Provide real industry experiences of how leaders can address the people, process and technology of marketing to become more future ready