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Money Chatter: A Guide to Millennial Financial Discourse

Millennials are changing the English language. To better serve this unique market segment, financial institutions must first understand the language they use to discuss personal finances.

In this session, we will explore these topics about Millennials:
• How they talk about money-related issues
• Their style of speech for discussing personal finances
• Their perceptions of financial services, instruments and institutions

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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