The days of relying on a Facebook® page with a few posts and branch photos are behind us. Social media is now a must-have service channel, consumer engagement tool and sales driver. But is your organization using it that way?
In this top-priority session, you’ll learn:
- How to maintain a consistent presence on social media
- How to stay relevant to today’s networked, engaged and demanding audience
- Lessons from Filene’s Social Media Advisory program
- Actionable strategies to drive social engagement and account holder relationships