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Insight Center Resources

Industry knowledge to help you grow your business

All Direct Deposits Are Not Created Equal

(We’re Looking at You, Millennials …)

Both banks and consumers love direct deposit. But in our commissioned analysis of Javelin’s Digital Banking Benchmarking research into Wells Fargo and its competitors’ direct deposit trends, we discovered some interesting information that may change the way you look at your direct deposit customers — and one demographic in particular.