Insight Center

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The Marketer’s Guide to Justifying Your Existence Part 2

Wondering how to assess the value of your marketing endeavors and, more importantly, demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you justify your marketing spend.

In Part Two, we will discuss the importance of activating and engaging open accounts based on cost per open account and account holder retention.

Click here to watch Part One: Measuring Success of Account Holder Acquisition.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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15955 La Cantera Parkway • San Antonio TX 78256