Insight Center

Industry knowledge to help you grow your business

The Marketer’s Guide to Justifying Your Existence Part 2

Wondering how to assess the value of your marketing endeavors and, more importantly, demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you justify your marketing spend.

In Part Two, we will discuss the importance of activating and engaging open accounts based on cost per open account and account holder retention.

Click here to watch Part One: Measuring Success of Account Holder Acquisition.

Download PDF
of presentation
Download PDF
of transcript