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The Marketer’s Guide to Justifying Your Existence

Part One: How to Use Analytics to Attract the Right Account Holder

Learn the importance of analytics to:

  • Attract the right account holder for deposit and credit products
  • Understand the importance of measuring the costs associated with attracting those account holders

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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