Several factors impact a consumer’s decision to open a new checking account. In fact, the decision process varies as widely as account holders themselves. One characteristic, though, seems to cut through all the others, regardless of demographics.
Let’s face it … when it comes to help with managing money, there’s a lot of competition out there, and account holders have plenty of choices. Each state has a...
Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or accounts that allow account holders to avoid monthly service fees.