Insight Center

Industry knowledge to help you grow your business

Attracting and Engaging the Young Adult Gen Z Market

Many businesses, not just financial institutions, are buzzing about the Millennial audience as their top focus. But it’s never too early to think about the emerging Gen Z group. While you’re shaping your business around Millennials, why not make sure those products and delivery channels will have a shelf life for the next generation?

Filene Research Institute will share research and real data to prepare you. By understanding the preferences and goals of Gen Z today, community financial institutions can be ahead of the game in engaging the account holders of tomorrow.

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