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Insight Center Resources

Industry knowledge to help you grow your business

2016 Award-Winning Marketing


MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals.

Graphic Design USA’s American Inhouse Design Awards recognizes the talent, outstanding work, and value of inhouse designers.

Graphic Design USA’s American Graphic Design Awards are given
to a small percentage of almost 10,000 entries.

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals.

2016 Survey of Financial Services Marketers [White Paper] March 23, 2016

Accountability. Collaboration. Efficiency. ACE is the name of the game for 2016, as Harland Clarke’s annual survey of financial services marketers illuminates several interesting trends. Over half of all marketers surveyed say they expect their budgets to increase this year, but with more budget comes more expectations. Marketers are building their budget from the ground up, and there is mounting pressure to justify how the money gets spent. This is causing greater reliance on measurable campaigns and…




Seven Tips for Marketing to Millennials [White Paper] March 18, 2016

As the largest generation in the U.S., Millennials are expected to provide major growth opportunities for financial institutions  – but not all Millennials are the same. We have identified 10 unique Millennials segments that will help financial institutions tailor pertinent messages at the right time and via the right medium. Millennials are not as influenced by traditional media as previous generations, and financial institutions will need to increasingly rely on nontraditional marketing to keep up. Sixty percent…



Generational Borrowing Habits [White Paper] May 24, 2016

The traditional life-stage model has been very useful for financial institutions and their marketers. But recent research suggests that every generation approaches their finances differently. Baby Boomers were significantly impacted by The Great Recession, and one in five had to rely on borrowing to meet their everyday living expenses. They are also the largest growing demographic for student loan debt. While Baby Boomers certainly have financial worries to contend with, research suggests it is actually…



Who’s Really Switching? [Infographic] June 27, 2016

Who is switching financial institutions – and why? The answers may surprise you. View this infographic to learn what account holders are most likely to switch, and the factors driving their decisions.



Gen  X: The New “Silent” Generation [White Paper] September 21, 2016

Generation X seems to have disappeared from the collective conscious. After all, Gen Xers are now decidedly middle aged and sandwiched between the upstart Millennials and forever-in-their-prime Baby Boomers. They represent only 23% of the adult population, but does size really matter? The vast majority of Gen Xers rely on traditional financial systems – including banks, credit unions, investment firms, and credit card companies – instead of the newer Peer-to-Peer and FinTech companies…