Social media is a marketing must, but changing rules put banks at risk. Marketing, compliance and risk managers must work in tandem to ensure your social media communications are effective, compliant and secure. This session explores what you need to know to manage risk, adhere to regulations and follow the 2013 Federal Financial Institutions Examination Council (FFIEC) social media risk guidance. Listen to learn:
- Which federal regulators examine social media use by banks; it isn’t just the Federal Deposit Insurance Corporation (FDIC), Office of the Comptroller of the Currency (OCC) and Federal Reserve Board of Governors (FRB) anymore.
- How to apply old rules to new media: use of the FDIC logo, Equal Housing Lender (EHL) logo and the “one click rule.”
- Whether social media campaigns can be used for customer relationship analysis.
- What tactics are prohibited, such as lotteries, contests, raffles and prize-linked savings accounts.
The content for this series was created by Denyette DePierro of the American Bankers Association. The views and opinions expressed herein are those of the author, and do not necessarily reflect those of Harland Clarke.