A mid-size bank in the northeast utilized Voice of the Customer, Powered by CSP, to develop and implement a comprehensive customer-based evaluation program that included real-time reporting and actionable data. The insight gained helped the bank to grow and retain customers.Read the case study
Account holder data needs to be both actionable and all-inclusive. Surveys aren’t enough. Andrew Huber explains how Harland Clarke’s “bottom up” approach leads to account holder insight that directly impacts business performance.
Smaller banks have always been known for better rates and superior customer service, but may have previously lacked technological capabilities to keep up with the tech-conscious consumer; now small banks can offer technology and low fees.
As the market for financial products grows larger each day, how can banks unlock their true potential and turn key insights into customer acquisition? There certainly isn’t a magic formula, but identifying the right customers to target and leveraging past performance through data and analytics can prove to be fruitful for long-term success.