We know your top priorities are to acquire and retain account holders. At the same time, you must increase wallet share, grow loan portfolios and encourage channel shift. With so...
When we asked about measurement in our annual survey, we found that measuring ROMI has reached a near universal adoption rate: 94 percent of financial services marketers are measuring their ROMI, up from 71 percent in 2015. Yet, a majority of respondents are not maximizing their use of data and analytics, despite the fact that 98 percent say they rely on data and metrics to some extent to drive their marketing plans.
Using technology to make marketing easier doesn’t stop at marketing automation and big data; there are new technology platforms designed to ease all aspects of a financial institution’s marketing process including print marketing materials and branded items.