Webcast: Opportunity Analysis — Using Data to Build a Better Marketing Plan

Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and corner offices. Truth be told, the pressures of not realizing the enormous potential of the massive marketing data available to a financial institution can only add to the stress of hot marketing boardroom lights, daily evaluations, and sleepless nights.

In 2018, many marketers realize the power data can have when it comes to optimizing marketing efforts. Still, many financial institutions struggle with how to harness data and use it...

We know your top priorities are to acquire and retain account holders. At the same time, you must increase wallet share, grow loan portfolios and encourage channel shift. With so...