Webcast: Opportunity Analysis — Using Data to Build a Better Marketing Plan

We know your top priorities are to acquire and retain account holders. At the same time, you must increase wallet share, grow loan portfolios and encourage channel shift. With so...

When we asked about measurement in our annual survey, we found that measuring ROMI has reached a near universal adoption rate: 94 percent of financial services marketers are measuring their ROMI, up from 71 percent in 2015. Yet, a majority of respondents are not maximizing their use of data and analytics, despite the fact that 98 percent say they rely on data and metrics to some extent to drive their marketing plans.

So much is being written about "Big Data" and the huge business opportunities that accompany this emerging science. It's gaining momentum and Big Data promises to be a critical component...