Acquisition Accelerator® is a turnkey data-driven marketing program that pinpoints consumers in your trade area, and extends highly targeted checking offers at saturation mailing prices. You’ll reach prospects with personalized communications, and be able to provide a wide selection of high-value incentives that drive them to your financial institution.
Targeting the right prospect with the right messaging and creative can be a differentiator that sets your financial institution apart from the competition. But, first and foremost, your acquisition approach must align with your goals and capabilities.
The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional banks and credit unions, to payday and peer-to-peer lenders, check cashing services, P2P payments services, retailers and most recently, fintech companies themselves, traditional financial services providers must go to market more strategically than ever to hit their targets for the lowest possible acquisition cost.
We’re all familiar with the concept of Mr. and Ms. Right from a romantic perspective…but what about Mr. or Ms. Right from a customer perspective? Have you given this any thought as you go about your acquisition campaigns? If not, you really should.