Exploring the Business Potential of Generation Z
Is your bank or credit union prepared to fine-tune its marketing messages and communication strategies to pursue Gen Z’s business? If not, you should be.
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Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult for our wants and needs to be noticed. With limited marketing dollars to go around, it makes sense to market to the larger segments of the population. But brands that ignore Gen X do so at their own peril.