Generational Borrowing Habits; Never Miss Another Loan Opportunity; What’s Best and What’s Next for Growing Consumer Loans
It’s an almost comical stereotypical battle, the aggressive financial institution marketer who only cares about response rate versus the conservative credit manager only wanting to target top quality loans. This...
Borrowers increasingly expect to interact digitally, and that includes receiving and responding to loan offers via multiple channels. Some borrowers still want to interact with a real person, especially in the case of complicated or unfamiliar lending transactions. The takeaway here is not to exchange one capability (digital) for another (call center), but to expand capabilities across all channels to provide a seamless and frictionless experience for consumers and account holders.