Brian Schneider, President & CEO of The First National Bank of Beeville, Texas describes his experiences working with Harland Clarke at three different financial institutions.
There’s a right way and a wrong way to mystery shop a financial institution. First, the WRONG way: Recently, a colleague shared a story about his bank being visited by...
Think about it: consumers seeking out a local branch’s address or hours of availability can easily be deterred by incorrect listings and information giving him/her a poor first impression of your overall brand.
Smaller banks have always been known for better rates and superior customer service, but may have previously lacked technological capabilities to keep up with the tech-conscious consumer; now small banks can offer technology and low fees.