Client Stories: The First National Bank of Beeville

There’s a right way and a wrong way to mystery shop a financial institution. First, the WRONG way: Recently, a colleague shared a story about his bank being visited by...

The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even higher priority for financial institutions. With a mandate to invest in banking services in underserved communities, it makes sense to consider cost-effective acquisition solutions that let you reach these unbanked and under-banked consumers, while also helping meet your CRA compliance goals.

Smaller banks have always been known for better rates and superior customer service, but may have previously lacked technological capabilities to keep up with the tech-conscious consumer; now small banks can offer technology and low fees.