Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues to be an essential part of bank and credit union promotional planning.Download PDF
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
Mailboxes and inboxes are where your direct marketing offer flies or dies. The consumer decides then and there to look at it more closely … or trash it.
Once considered on its way out, direct mail is again relevant – serving as an essential component of successful integrated multichannel marketing campaigns. Learn seven reasons why utilizing direct mail is an open and shut case.