Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues to be an essential part of bank and credit union promotional planning.Download PDF
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such things as online bill pay and certainly more refined targeting and increased digital advertising, less crowded mailboxes mean it might be time to add direct mail into the mix alongside your digital marketing strategy.
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
Mailboxes and inboxes are where your direct marketing offer flies or dies. The consumer decides then and there to look at it more closely … or trash it.