Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues to be an essential part of bank and credit union promotional planning.Download PDF
A regional bank with more than $13 billion in assets and nearly 300 locations across several states was using Harland Clarkeâ€™s StraticsÂ® predictive modeling results to drive its quarterly cross-sell...
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
Mailboxes and inboxes are where your direct marketing offer flies or dies. The consumer decides then and there to look at it more closely … or trash it.