Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their effectiveness.download pdf
Financial marketers find themselves in a good news/bad news situation this year. Marketing budgets are on the rise, which suggests that financial institutions clearly are finding value in marketing. But along with that stronger position come increased expectations and scrutiny.
A recent study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use of quantitative analytics by CMOs in creating and building marketing...
New self-service website makes personal and business check ordering easy and efficient.