Three Ways to Trigger Loan Marketing Success

After years of sustained practicality, consumers are borrowing again at a record pace. Many are beginning home improvements, buying new homes and autos, or financing their children’s educations. Consumer confidence...

When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.

Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product loan campaigns that may not have addressed member needs. Three challenges the credit union wanted to address:...