Three Ways to Trigger Loan Marketing Success

After years of sustained practicality, consumers are borrowing again at a record pace. Many are beginning home improvements, buying new homes and autos, or financing their children’s educations. Consumer confidence...

A regional bank sought a cost-effective way to market additional products to existing account holders to grow its loan and portfolio and prevent attrition. A turnkey, credit trigger solution generated...

When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.