A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment its customer base into Millennials, households with children aged 15+ and households with small business owners.DOWNLOAD PDF
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
A 19-branch Southeastern financial institution serving more than 120,000 account holders with assets of $1.4 billion sought to obtain new checking households and improve the value of accounts through the...
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such things as online bill pay and certainly more refined targeting and increased digital advertising, less crowded mailboxes mean it might be time to add direct mail into the mix alongside your digital marketing strategy.