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Community Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing Campaign

A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment its customer base into Millennials, households with children aged 15+ and households with small business owners.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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