Consumers have plenty of choices for managing their money. Unfortunately, many financial institutions rely on serendipity to acquire new customers. But, rather than counting on a lucky break, customer acquisition should be strategic and aggressive.download pdf
A high-performing mid-size bank in the southeast utilized Voice of the Customer, Powered by CSP, to increase new customer acquisition, core deposit growth, cross-sell expansion among existing customers, and market...
The potential customers for a new branch are there. Now it’s a matter of turning those prospects into new account holders. This is where acquisition solutions can help banks and credit unions target and convert the right prospects who value a convenient branch location and will respond to an attractive offer with the right incentive.
What do financial marketers look at when they look at performance? Metrics vary depending on the campaign, but they’re crucial to measuring and analyzing effectiveness and aiding in future marketing planning. Respondents in our annual survey of financial services marketers said growth in the number of account holders is again the number one measure of marketing performance.