Learn how to use creative design and messaging to maximize your auto lending marketing efforts Presented by Harland Clarke.
"If you’re like me, you just can’t wait for the intense competition, unexpected outcomes, inexplicable results, razor-thin margins and dominating performances. I know what you’re thinking – that sounds a whole lot like consumer loan marketing. I couldn’t agree more."
Going back to the 1980s, net interest margins (NIMs) typically hover between 3-4 percent. So what, you say? Well, the lesson to be learned here is that even as the...