Financial industry marketers feel challenged to stay ahead of competitors and remain relevant to evolving consumer segments. We polled them about 2015 marketing plans – specifically budget, product/service focus, marketing mix, performance and measurement. See their responses in our first annual report.DOWNLOAD PDF
When we asked about measurement in our annual survey, we found that measuring ROMI has reached a near universal adoption rate: 94 percent of financial services marketers are measuring their ROMI, up from 71 percent in 2015. Yet, a majority of respondents are not maximizing their use of data and analytics, despite the fact that 98 percent say they rely on data and metrics to some extent to drive their marketing plans.
2017 Survey of Financial Services Marketers Marketing is having a big impact in the financial services sector. As a result, budgets are on the rise. As is autonomy: more and...
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.