One of the nation’s largest credit unions faced increasing competition for the same consumers. It wanted to efficiently grow its loan portfolio, while maintaining member loyalty. A multi-channel prescreened lending approach achieved an impressive return on investment and nearly tripled prior campaign revenue in just 90 days.DOWNLOAD PDF
When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.
There are differing opinions about the pros and cons of consumer lending, but loans aren’t inherently bad. In fact, prescreened loans can go a long way in helping creditworthy members...
"If you’re like me, you just can’t wait for the intense competition, unexpected outcomes, inexplicable results, razor-thin margins and dominating performances. I know what you’re thinking – that sounds a whole lot like consumer loan marketing. I couldn’t agree more."