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Insight Center Community Bank

Industry knowledge to help you grow your business

Why Checking Matters

Yes, checking has changed. But checks remain the prevailing form of payment. In the minds of most consumers, the checking account defines their core banking relationship. When it comes to frequency of use and access, the checking account usually trumps savings or any type of loan. That’s why acquiring and keeping checking account holders is so important. Consider the following trends and how they might impact your institution.