Join this 10 minute slidecast as Stephen Nikitas, Harland Clarke senior strategy director, explores consumer trends on willingness to switch their Primary Financial Institution (PFI). Stephen provides tips on how these trends might affect your acquisition strategy. Segments analyzed include young adults, smart phone and tablet users, and those using mobile banking.
In case you haven't noticed, there's a new generation of bank prospects ready for your attention.
It’s beginning to look a lot like … that time of year when marketers discuss initiatives that worked, what could have been more effective, how marketing efforts impacted the organization...
Financial institutions of all sizes consider their marketing teams to be partners in driving strategy and business decisions. The upside is greater autonomy in setting budgets. But it comes with heightened expectations. Your ability to demonstrate ROMI this year will impact next year’s budget and how much BYOB you can expect.