Women are earning more money, spending more and influencing the majority of purchases– both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.Â¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely under served.download pdf
Although International Women’s Day (March 8th) is already passed for this year, it’s never a bad time to promote and support female-led initiatives in our industry.
Many experts have weighed in on the differences between how the genders tend to approach financial issues. Everything I’ve read suggests men have more debt and more savings, partially because...
In a year of political and economic change, it makes sense financial institutions want to get back to basics, like learning who their customers are and how to delight and engage them.