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Insight Center Community Bank

Industry knowledge to help you grow your business

Navigating the She-conomy: How to Market to Women

Women are earning more money, spending more and influencing the majority of purchases– both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely under served.