Women are earning more money, spending more and influencing the majority of purchases– both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.Â¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely under served.download pdf
Although International Women’s Day (March 8th) is already passed for this year, it’s never a bad time to promote and support female-led initiatives in our industry.
Many experts have weighed in on the differences between how the genders tend to approach financial issues. Everything I’ve read suggests men have more debt and more savings, partially because...
On Thursday, October 4, 2018 Harland Clarke had the amazing honor of sponsoring and attending American Banker’s Most Powerful Women in Banking Event, which recognizes the professional achievements and influence of the top-performing female executives in banking and financial services.