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Navigating the She-conomy: How to Market to Women

Women are earning more money, spending more and influencing the majority of purchases– both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely under served.

Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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