Account Holder Insights That Unlock Greater Profit Potential
Learn how Harland Clarke’s Opportunity Analysis provides additional insight into your account holder base to help create a high-performing marketing plan.
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Account Holder Insights That Unlock Greater Profit Potential
Learn how getting real, practical insights gathered from your own data and industry benchmarks can help you develop a high-performance marketing plan. Presented by Harland Clarke.
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence data will be a key trend affecting the financial services industry, and it will drive revenue and profitability. However, while there is a growing awareness of the need for customer centricity, there is a significant gap in preparedness.
How Data Can Help Marketers Provide More Value to the Organization
Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online and off. In unprecedented detail, marketing teams can see what consumers...