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TrueValue

True Value of the Checking Account

For many consumers, the checking account is the core banking relationship. But about 45% of checking accounts are not profitable for financial institutions. Another 30% are only marginally profitable.¹ How can you turn around unprofitable accounts and acquire more attractive account holders?

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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