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Insight Center Resources

Industry knowledge to help you grow your business

Shopper Alert™ Program Generates Millions in New Loans

For 123 years, First Financial Bank has served the financial needs of generations of families, professionals and business owners. With assets of $5 billion, the institution comprises 12 regional banks with 60 locations across Texas. Recently, First Financial Bank was recognized by Bank Director Magazine as the #3 best performing bank in the nation in the $1 billion to $5 billion asset category.