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Shopper Alert

Shopper Alert™ Delivers Remarkable 1,545% Return on Marketing Investment

A regional bank with more than $10 billion in assets and 200+ branches, was interested in expanding its lending relationships with account holders. The Shopper Alert program generated nearly $46 million in loan balances in the first nine months. The program drove an impressive 7.21% response rate, and a 1,545% return on marketing investment (ROMI).

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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