A regional bank with more than $10 billion in assets and 200+ branches, was interested in expanding its lending relationships with account holders. The Shopper Alert program generated nearly $46 million in loan balances in the first nine months. The program drove an impressive 7.21% response rate, and a 1,545% return on marketing investment (ROMI).download pdf
A regional bank sought a cost-effective way to market additional products to existing accounts to grow its loan and portfolio and prevent attrition. A turnkey, credit trigger solution generated nearly...
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Michele Stevens describes using a variety of Harland Clarke Marketing Services including Opportunity Analysis, Onboarding, Shopper Alert™ and Loan Acquisition at First Financial Bankshares, Inc.