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Insight Center Resources

Industry knowledge to help you grow your business

Shopper Alert™ Delivers Remarkable 1,545% Return on Marketing Investment

A regional bank with more than $10 billion in assets and 200+ branches, was interested in expanding its lending relationships with account holders. The Shopper Alert program generated nearly $46 million in loan balances in the first nine months. The program drove an impressive 7.21% response rate, and a 1,545% return on marketing investment (ROMI).